Amazon files patent application for pay-by-selfie technology

Amazon has filed for a patent on using selfies and not passwords at the time of shopping while using smartphones. Re/code reported that a patent application has been filed by Seattle-based Amazon, for pay-by-selfie technology that would let customers validate transactions by snapping a photograph or footage of themselves.

Revealing the idea behind this move, Seattle-based Amazon said that a combination of smartphones’ sensor and camera capabilities with face and gesture recognizing software is safer as compared to passwords or identification numbers.

In a patent application filed in the end of last year, Amazon said, “Such approaches provide for user authentication without the user having to physically interact with a computing device, which can enable a user to access information by looking at a camera, performing a simple gesture such as a smile, or performing another such action”.

The company added that such an authentication can be friendlier for user, mainly with respect to conventional approaches like typing and recognizing long passwords. It can also provide better security as it can be hard for another person to imitate the face of a user in three dimensions.

The patent application mentioned that smartphone cameras would record footage snippets to avoid being tricked by a cheater using a picture of someone to imitate them during an online transaction.

According to the patent application, the device can prompt the user to do some particular actions, motions, or gestures, like to blink, smile, or move or tilt his or her head.

It has been recently reported that Chinese Internet giant Alibaba and payments company firm Mastercard have been working on making facial recognition a part of their transaction confirmations. If such a thing happens, then you could soon pay for items in the blink of an eye.

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