Next generation of the NSX supercar has been unveiled and will be offered to its first customers in spring. The company officials are having high hopes from NSX supercar that it can cast a speedy aura over the Acura brand.
Acura has priced it a $156,000, which means that it will certainly be out of financial reach of most drivers in the United States. Acura’s U.S. brand chief, Jon Ikeda said that NSX is the result what they have been trying to do for a long time. They needed to create an experience that is as exciting as NSX.
The car could help in achieving that thing, said Ikeda. Acura is considered as a premium brand. With NSX, it may be counted as higher-end luxury vehicles, which is the company’s goal as well.
George Peterson, president of automotive marketing research firm AutoPacific, said that it seems Acura is not happy that they have not been able to be counted in the top tier, which is currently being occupied by Mercedes-Benz, BMW and Lexus.
Experts think that it might boost the company’s revenue as well. Acura has started this year with similar profit figures as compared to last year. Its sales have declined 7.8% in the first two months of 2016. On the other hand, a rise has been witnessed in the sales of Jaguar, Audi and Mercedes-Benz.
Now, the main aim is to show that Acura is not only a luxury, but a performance brand as well and that’s where NSX comes into play. NSX represents the latest technology, including a hybrid system that uses electric motors with a 3.5-liter twin-turbocharged V-6 engine and a torque vectoring system.
It will be competing with high-end sports cars like Porsche’s 911 Turbo and BMW’s i8. Acura has made sure that NSX’s promotion is done well. Its image was shown in a dramatic Super Bowl TV commercial. Acura has been focusing on quality and engineering finesse in the advertisement meant for NSX.
A report published in the MotorTrend News said, “New Acura NSX or used Ferrari 458? As it happened, I was set to drive the new NSX at the official press launch later in the week, so I told Ekeni that I’d get back to him. I just needed to talk to the guy who could best answer the question: Ted Klaus, chief engineer of the 2017 NSX.”
Ferrari can’t allow themselves to be quiet. Acura as a brand, we can allow ourselves to experience the coolness of making something that is quiet. So I don’t think that the NSX back then or in the future will be necessarily appreciated by every mindset.
“The next generation of the sexy NSX supercar was recently shown to reporters at a raceway here and heads to its first customers into the spring. While the NSX, with a starting price of $156,000, will certainly be out of financial reach of most drivers, company officials hope it can cast a speedy aura over the whole Acura brand,” according to a news report published by USAToday.
“I think they are frustrated that they haven’t been able to move into that top tier,” says George Peterson, president of automotive marketing research firm AutoPacific. Currently, that luxury space occupied by the likes of Mercedes-Benz, BMW and Lexus.
In a report published by the ArsTechnica, “The original NSX was built from 1990-2005, and it showed the world that Honda could build a better mid-engined sports car than Ferrari. Extensive use of aluminum and other lightweight materials kept the weight down, and its naturally aspirated engine was a gem of a power plant. The handling was reportedly honed by Ayrton Senna, who benefited from Honda power in his McLaren Formula 1 car. Automotive purists made it something of a cult car, especially the more focused Type R.”
We still don’t know the capacity of the NSX’s lithium-ion batteries, but we do know that you can’t plug the car in to charge them. Instead, they’re constantly topped up via regenerative braking of those three MGUs. Yes, you can drive it short distances under electric power alone, but don’t expect BMW i8-beating range or fuel economy. It gets a combined 21mpg, which is good but still a way off the carbon fiber BMW’s 28mpg.